“Our NorBlack NorWhite journey started with a deep admiration for the crafts practices of India and the people who bring them to life. This collection shines a light on the rigor, dedication and ancestral knowledge that’s rooted in Indian culture, and we hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world.”

“More than style, this collection is designed so women feel comfortable during their rigorous workout sessions. That means any girl can run, jump or wrestle in them without worrying. By combining traditional colors and patter ns with high-per for mance fabrics, the collection encourages Indian women to join sports with confidence and pride. It’s sportwear and culture walking hand in hand, ensuring ever y Indian woman athlete feels empowered.”— Anshu Malik, wrestler and Nike athlete.

“This collection is all about showing the world that Indian women are strong, bold and true to who we are. What makes this campaign special is that it’s not just telling women to join the game — it’s showing their stories, strength and style. It shows that spor t isn’t just for one kind of person. Anyone can step up, play hard and own their space. It proves that there’s no one way to be strong — you just have to be yourself.”